“Lifestyle resale”: Home decor, fashion/clothing, jewellery/accessories, furniture, ephemera, glassware, art and antiques, toys and collectibles, markets, etc.
New or established companies, online-only or bricks-and-mortar businesses, “modern” vintage or “traditional” antiques shops are all welcome to get in touch.
If you’re a writer or business owner who is considering a pitch and want more information on topics, timelines and process, email us to request our editorial guidelines.
We are always seeking stories. Email us if you have a vintage, thrift or resale business you think we should know about, if you have news to share, if you have questions or topics you think should be covered, or if you have questions about guest posting.
If you have an event to submit, please use the form on our Events page.
No. We curate editorial coverage based on a range of factors including reader need, demographics, geography and newsworthiness. Our lists and articles are “editor’s picks,” so not every business will be featured in a post like “5 Vintage Clothing Stores in Vancouver.”
Members of the Vintage Sellers Community have some additional opportunities for editorial coverage, including Member Spotlights, as part of their membership. For FAQs on the Vintage Sellers Community, see the section below.
If you are interested in partnerships, collaborations or sponsored content, please see the Brands & Partnerships section below.
Email us a few sentences about your story, business, news or event and what makes it unique or interesting, as well as your social media handles and website.
If your pitch is accepted and we proceed to write a story or include you in a list, we will need access to images that fit our editorial style.
Preference will be given to sellers that have clear product images with good lighting, or styled vignettes. A great way to understand our style is to spend some time on the website or our Instagram feed.
If you’re being featured as part of a Q&A or article and haven’t sent images, we will send you image request guidelines.
No. While we want to help bolster the community as much as possible, we cannot cover everything we are pitched. We provide a curated selection of stories for our audience, and consider tone, style, image quality, newsworthiness and reader need. We don’t guarantee coverage.
Members of the Vintage Sellers Community receive some opportunities to be published, including Member Spotlights, as part of their membership.
If you are interested in sponsored content and advertising opportunities where you are guaranteed coverage for your business, see the Brands & Partnerships section below.
Feel free to follow up two weeks after your initial email if you haven’t received a reply.
We are currently focused heavily on the Canadian market, but we do sometimes feature international shops and sellers. Please email us for more information.
The Vintage Seeker is a startup and we have a limited budget, though we do hire freelance writers on occasion. Photos are either taken in-house, sourced from social media or stock sites, or used with permission. Email us to introduce yourself, request our submission guidelines, or to send a pitch. Pitches should explain why your story idea is relevant to our audience of sellers and shoppers.
Yes! We would love to chat to you about this further. Visit our Work With Us page or email us to find out about ways we can work together.
Email us to request a copy of our media kit.
You must be a seller operating an online, bricks-and-mortar/booth or market/event-based shop in the lifestyle resale space (e.g. fashion and accessories, jewellery, decor, housewares, furniture, streetwear, toys and collectibles, ephemera, or related subsets).
We welcome new sellers and established sellers. You’ll need to fill out a short questionnaire when joining so we can verify that you’ve been selling (even if you’re just getting started).
No. As long as you are a reseller of secondhand goods in the categories mentioned in the prior question, you may join.
“Vintage” is the word that applies to the most people — antique is older than 100 years, and Etsy defines vintage as older than 20 years.
That puts the “vintage” range between the early 1920s and the early 2000s, so we expect most sellers likely have some vintage in their inventory.
Yes. Once you identify that you are a verified seller, you can start enjoying the benefits of your membership.
There are no participation requirements! We send a weekly email digest so you can stay on top of whatever is happening in the community, and we tag you in discussions if we feel you might have something to add. You can attend live events or not — everything is recorded for you to go back to at a time that works for you, and you can browse through the resources at your own pace. We support you being busy selling! This is not like a social media group where you need to check in all the time.
If you want to make checking in part of your regular routine, that’s great. But you can also use the emails or customize your notifications to stay on top of what’s going on. When you can, keep us in the loop with your wins and let us share in your challenges. That’s what makes this community special. The VSC is an ongoing resource and a network, not homework or an item on your never-ending to-do list!
The Vintage Sellers Community is more than a community. It’s a networking, professional development and social group. The friendship and camaraderie is just but one part of the VSC — importantly, we organize speakers from all areas of business to help sellers with running or improving their shop operations, and create dedicated resources to complement.
It’s our firm belief that connecting sellers across cities and regions is important for the growth and health of the industry. Connecting with people outside of our day-to-day groups leads to collaborations, idea-sharing and new opportunities — all of which are important as we collectively navigate the post-pandemic resale landscape.
Nope! The Vintage Sellers Community uses a customized platform that allows us to host recorded events, provide searchable message boards and chat functions, and store content and videos, all in a private online space. If you’re familiar with Facebook, you’ll find the interface to be similar. The platform can be accessed by desktop, mobile browser or app.
You’ll be able to connect with each other away from the algorithms — and keep track of all of your discussions! Once you’re inside the community, we have an onboarding process that will bring you on a full tour of the platform and walk you through how to participate.
For Canadian residents, membership works out to CA$16.58/month on our annual plan (CA$199/year). If you choose a monthly Canadian subscription, it’s CA$22/month.
For US and international residents, membership is US$14.08/month on our annual plan (US$169/year). If you choose a monthly US/international subscription, it’s US$18/month.
Choose your local currency to avoid fees. There are no tiers or upsells inside.
Members can cancel at any time (please see the refund policy below).
A portion of annual membership fees is donated to select charitable organizations that redistribute secondhand goods or that support small business owners. In 2022, that organization was Dress for Success. In 2023, we donated to The Shoebox Project.
This is a learning, business development and networking-focused community run by The Vintage Seeker, which is an independent publisher.
The monthly fee covers the overhead of engaging and coordinating speakers from various industries to create and present seller-specific material every month, producing original resources for members (templates, public-facing sales opportunities such as email promotions, etc.), and the technology stack to deliver it all.
To compare, the average price to attend a single online workshop or webinar with an expert typically ranges anywhere from $50-$300. We offer a minimum of 12 expert sessions a year, plus all of the other programming that comes with the membership.
A portion of our membership fees is donated annually to charities that redistribute secondhand goods and/or support small, independent businesses.
There are no upsells or tiers. Once a member joins, they have access to the entire space.
While we are confident that you will find great value in the Vintage Sellers Community, members can request a refund within 14 days of their approval to join the community.
After these 14 days, refunds cannot be processed. The Vintage Seeker reserves the right to remove any member who does not meet the eligibility requirements and issue a refund.
You may cancel your subscription at any time and you will only be billed for your current billing period.
You may cancel your subscription at any time. You will receive access to the community until the end of your billing period, whether you have a monthly or annual subscription.
We work hard to produce original educational content and dedicated sales initiatives to drive awareness of our members.
We spotlight our members through participation-optional member profiles, and we will repost some educational content produced by our members if relevant to our wider audience.
We also offer ongoing promotional opportunities as part of our membership throughout the year, including e-marketing.
We don’t repost all of the social media content, sales and promotions of our members. There are many local social media–based groups that use hashtags to repost content about products, sales and promotions, and we encourage you to use them! Members are also free to self-organize their own reposting initiatives.
Currently, we offer participation-optional member spotlights on social media and thevintageseeker.ca. We also occasionally re-share educational social media content from our members if it’s relevant to our audience.
We also offer the opportunity to advertise one of your shop’s goings-on or sales in a dedicated VSC promotional blast to our email list three times a year, and a page in our annual Gift Guide digital magazine.
The onus is on members to take advantage of these opportunities when prompted. If a member leaves the community before a planned promotional opportunity arrives, they forfeit their participation.
Nope. The admin is neither a reseller nor a coach. Kristina Urquhart is an editor and B2B publishing professional who brings in external experts (i.e. social media strategists and web designers) to talk to the community.
She creates original resources for the VSC, helps to facilitate their conversations through member matching, moderates group discussions and develops workshops to highlight our member shops. She pursues industry partnerships on the members’ behalf. She makes space to promote member activities on her existing platforms for The Vintage Seeker.
The community is founded on all of this alongside the direction and expertise of its seller members.
No! We welcome members from everywhere. The common experience of selling brings the group together, and trading information across borders is extremely valuable.
Note that at this time, occasional sessions may contain information applicable to Canadian residents only (e.g. certain elements of a tax presentation), but in those cases we will do our best to offer alternate content for our international membership.
The contributions and guidance of our members inform the direction of the community. But the Vintage Sellers Community brand is owned and managed by The Vintage Seeker, an online resource for sellers and shoppers of secondhand.