The online selling landscape has shifted enough in the past couple of years that staying visible has become a challenge.

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Algorithm changes on platforms like Etsy and eBay, and on social media like Instagram and TikTok, the rise of video-first platforms, tariff disruptions, AI reshaping how search engines surface content — the variables that affect whether buyers find you have multiplied. Many of them are not in your control.

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In this deep dive, we checked in with members on where things stand: which platforms are worth the energy right now, what Etsy's shift to behaviour-based, mobile-first ranking means for how you write listings and shoot photos, and how AI is starting to change the game for sellers with their own websites.

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We also got into the bigger-picture questions. How much of your traffic comes from search versus social? Are you building an audience you own, or one that lives on someone else's platform?

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And we talked about how the sustainability message is landing with buyers right now in a value-driven economy, and what members are doing with that information.

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Catch up with the replay below:

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What are your strategies for live selling right now? Let us know in the comments below.

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