November is when the retail chaos officially kicks in. Instead of winging it, we’re using this month to get intentional with a self-led marketing challenge.

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Using the framework from our webinar with marketing consultant Kelsey Reidl, we are stripping away the overwhelm to focus on a plan that is actually doable.

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The goal isn't to spend hours agonizing over a complex strategy; it’s about taking 60 minutes to fill out a simple planner and then sticking to it.

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Maybe you're curating mini gift guides for Black Friday or experimenting with a Giving Tuesday charity tie-in. This challenge is your excuse to get ahead of the noise.

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Why do this challenge?

Sometimes we need a little extra motivation to get things done — use this challenge as an opportunity (excuse?) to come up with a plan for November to market your shop, using the planner and recent session from marketing consultant Kelsey Reidl as a guide.

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As Kelsey mentioned in the session, marketing does not need to be tied to a promotion or discount.

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The details

Begins: November 1

Ends: November 30

Our challenges are designed for everyone, whether you are a new or established seller. Everyone can have a go!

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Challenges are self-led. If you want to participate, please make time for it according to your own schedule.

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What do I need to do?

It’s a busy month, and so this one is pretty straightforward.

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1. To take part, download the marketing plan template. Clear the November cells to start fresh.

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2. Fill it out (spend up to 60 min on your outline — this is a low-pressure activity to try and you don’t need to spend hours on it!).

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3. Execute on your plan!

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And if you missed Kelsey’s session where she discusses the “main ingredients,” check it out here for ideas.

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Example to get started

Part of the planner is determining your mission for the month, and your monthly focus (your offer). The offer does not need to be a discount.

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Mindset/mission
Engage with customers while they are already in Black Friday shopping mode

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Monthly focus
Mini Gift Guides — sharable on social, email

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Discount/promo
N/A (or something nominal, like 10% off for repeat customers on Black Friday weekend)

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Theme ideas
Black Friday (gift guide of black/onyx items)
Small Biz Saturday (gift guide for the office)
Secondhand Sunday (this one is easy! gift guide of cool secondhand gifts)
Cyber Monday (gift guide for techies)
Giving Tuesday (gift guide for the person who always gives in your life…pamper-type gifts/ maybe a mini sale with proceeds going to charity)
+ more mini gift guides on various days leading up to this shopping weekend that align with your wares

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Main ingredients - tried & true
10 social media posts/story shares + a roundup post
Giveaway

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Main ingredients - experiment
Collab with another shop to share each other’s guides
Email to customer list / collect emails at my next market
Giving back to the community (special Giving Tuesday gift guide)

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Let us know how you do in the comments below!

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