Social media’s great — until the algorithm decides it isn’t.

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If you're looking for a way to stay in touch with your customers on your own terms, email marketing might be your next best move.

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In this session, Vintage Sellers Community member Madeleine Villa shares her real-world advice from years of experience in digital marketing.

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Before launching her shop, Esmé & Evee, Madeleine worked as a strategist with a focus on owned media — the kind you fully control, like email and SMS.

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She joined us for a seller-focused Q&A to help demystify email marketing. Whether you're just starting your list or wondering how to take it to the next level, Maddie broke down exactly what you need to know, including:

• How to set up a manageable email list as a shop owner
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• Tips to grow your list (without being spammy)
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• Writing subject lines and content that get clicks
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• Ideas for welcome series, product features, and more
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• What a repeatable marketing schedule could look like
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• Her top do’s, don’ts and time-saving tricks

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It’s email strategy, simplified — from a seller who’s been on both sides of the inbox.

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