Media coverage can feel a little like a secret society: you know it's powerful, but how do you get through the door?

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In this workshop, Kristina Urquhart, founder of The Vintage Seeker and longtime magazine editor, pulled back the curtain on the inner workings of editorial pitching and how resale sellers can use it to their advantage.

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With nearly two decades in the magazine industry and having reviewed more pitches than she can count, Kristina knows exactly why some rise to the top. In this session, she gave sellers the tools to build a strategy that doesn’t rely on luck or “knowing someone,” but on understanding how media really works.

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Viewers can learn the key differences between pitching a product for a gift guide versus pitching a story or profile, and why timing matters just as much as content.

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But while the big outlets might close their coveted holiday coverage planning early, there are plenty of other media opportunities, especially online and in regional publications, throughout the year.

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Kristina broke down what editors look for, shared a plug-and-play pitch template, and workshopped live examples from members so everyone could see what makes a pitch compelling versus just… clutter.

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She also discussed where to find the right people to pitch, how to build relationships with editors over time, and offered her go-to tools for researching contacts and organizing media lists.

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