Branding is more than a logo or a catchy tagline — it's how your shop communicates who it is, what it stands for, and why people should care.

‍

Whether you're just starting out or evolving your look and message, strong branding can help you stand out in a crowded market and build lasting customer connections.

‍

Continued below

‍

‍

‍

‍

Continued from above

‍

Katie Dempsey, managing partner at boutique creative agency Brand Ambition, joined the Vintage Sellers Community to lead a session on branding for vintage and resale businesses.

‍

With a portfolio of more than 400 brand launches under her belt — across industries from retail to aeronautics — Katie brought a strategic yet accessible approach to the branding process.

‍

In this workshop, she broke down the fundamentals: how to develop a clear brand voice, create a consistent identity, and use branding to guide your marketing decisions.

‍

Sellers learned how to think like a brand builder, not just a shop owner, and how to infuse personality and purpose into their business.

‍

Watch the replay

‍

‍