Do your customers know why you do what you do — beyond selling great vintage?

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If sustainability plays a role in how you run your business (and for many secondhand sellers, it does), there’s a huge opportunity to bring that story to the forefront in a way that builds customer trust, deepens connection and encourages conscious consumerism.

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In this session, we welcomed Robyn Hobbs, founder of Le Prix, an award-winning secondhand clothing business in Kitchener, Ont., to help us think more strategically about how we communicate the why behind our work.

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Robyn's shop isn't just known for style, it's known for impact.

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Since founding Le Prix in 2012, she has helped divert more than 3.2 tonnes of waste from landfills and built a carbon-neutral online order system, all while supporting other sustainable businesses and aligning with the UN Sustainable Development Goals.

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Robyn brings a rare mix of expertise to the table, with formal education in both environmental studies and business administration. That blend gives her a powerful lens on what it really means to run a sustainable business — not just in terms of products, but systems too.

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Throughout the session, she offered practical tips for secondhand and vintage sellers on how to tell their sustainability story with clarity and confidence.

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Whether it’s talking about waste diversion, community support, ethical sourcing, or reducing packaging, the goal is the same: to help your customers understand your values, and see themselves reflected in them.

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Watch the replay below:

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