Post with purpose: How one seller turned a monthly content idea into a brand-builder
If you've ever thought, “I should be posting more consistently”...yeah, we all do, too. But here’s the good news: you don’t have to post more, you just have to post smarter.
That’s exactly what this workshop digs into, with a behind-the-scenes look at how one seller used a repeatable content format to grow her engagement, boost her confidence, and build stronger community ties.
We’re joined by Chizoba Obidigbo-Egbo, the founder of April Faith Vintage and creator of an Instagram Live series In Conversation With, which brings together resellers for honest, insightful chats.
In this session, Chizoba opens up about her reselling journey, including the mental space she was in when she decided to start her content series, and how that decision became a turning point.
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We talk about the highs, the hurdles, and the very real learning curve of producing a regular interview-style series: from lining up guests and managing tech to navigating engagement and feedback.
Chizoba also shares how she’s taken lessons from her interviews and put them into action in her own shop, plus whether she thinks a consistent content format is worth the effort (spoiler: she does).
Whether you’re new to the reselling space or looking for a fresh idea to reignite your socials, this conversation is packed with practical takeaways — and plenty of inspiration to try something new.