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An honest look at whether building a website is the right move for your vintage or resale shop
The question of “website vs. marketplace” is a big one for sellers and there’s no one-size-fits-all answer.
In this workshop session, brand and UX design expert Aisling Brock walked attendees through the decision-making process to help shop owners figure out what works best for their business.
From weighing the visibility and ease of marketplaces like Etsy against the ownership and branding freedom of a standalone site, this session explored the real tradeoffs of each option.
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Aisling also offered a crash course in user experience (UX) essentials and accessibility basics that can improve any website, no matter what platform it’s built on.
Perfect for sellers debating their next move — or wondering if they should move at all — this session delivered practical insights to help make confident, strategic decisions about where and how to sell online.
