In this Q&A session, Joy Zubair, founder of BohoChachkies, shared her experience building brand partnerships as a vintage reseller.

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From her early collaborations to more formal partnerships, including with Goodwill, Etsy and Value Village, Joy walked through how these opportunities came about and what they’ve done for her business.

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Joy explained how she uses content creation and community building to grow her profile and attract brands that align with her values.

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Her approach to partnerships is rooted in mutual benefit: while the brands gain authentic exposure through her social reach, Joy is able to build credibility, expand her audience, and open doors to future collaborations. As of now, she has grown her Instagram following to over 20,000.

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The session covered how resellers can get noticed by brands, the differences between affiliate and partner relationships, and what to keep in mind when fulfilling contract requirements.

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Joy also spoke about collaborating with other accounts to further increase reach and shared tips for getting started even without a large following.

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This conversation offered a real-world look at how thoughtful partnerships can become a powerful part of a vintage seller’s growth strategy.

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Watch the replay

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