Content is more than just a marketing extra — it’s one of the most powerful forms of merchandising in your shop's toolkit.

‍

As part of Merchandising Month inside the Vintage Sellers Community, this panel-style session explored how resellers can use content to strengthen their brand voice, attract attention, and build authority.

‍

Three VSC members who are also professional content creators joined Kristina for a roundtable discussion:

‍

Connie Jeske Crane, founder of Mama Vintage Home, is a freelance content producer with bylines in Today's Bride and work with major brands like Destination Canada.

‍

Sarah Israel, founder of Dwelling on the Past, is a content strategist and copywriter for companies including Hootsuite and Trove Fashion.

‍

Krista Montelpare, founder of Cellary, writes for vintage platforms, runs the lifestyle blog Love Letter Lifestyle, and brings experience hosting content conferences and managing social media for brands.

‍

Continued below

‍

‍

‍

‍

Continued from above

‍

Together, the panel discussed how resellers can approach content with confidence — from writing blog posts and captions to showing up on camera and building long-term strategies.

‍

This session offered both inspiration and practical takeaways on creating content that not only engages your audience, but also opens doors to future partnerships and sales growth.

‍

Watch the replay below:

‍