Despite the ever-changing algorithms and the constant hum of “is social media over?” — many vintage sellers are still using platforms like Instagram and TikTok to their full advantage.

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In this practical, honest panel chat, Vintage Sellers Community members Lesley Metcalfe, Alex Ure and Brigid Milway talked about what’s working and what’s not when it comes to social media for resellers.

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From which content types perform best (spoiler: it's not the same for everyone!) to how they’re each approaching Reels, TikToks and building community, the panel shared real experiences, helpful tactics, and even a few social media boundaries they’ve put in place to avoid burnout.

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This session is a great one to watch if you:

• Want to grow your social media presence in a way that feels doable and aligned with your shop
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• Need fresh inspiration for content ideas that actually lead to sales
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• Wonder how other sellers are building community — not just chasing the next trend
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• Are curious how seasoned sellers balance storytelling with promotion

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It’s also an energizing reminder that while social platforms might feel tricky at times, they’re still powerful tools when you use them with intention and creativity.

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Watch the replay

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