Let’s face it: the holiday selling season doesn’t exactly sneak up on vintage sellers, but it can definitely catch you off guard if your marketing plan is more “wing it” than “work it.”

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That’s why this workshop session is all about creating a realistic, fun-to-execute 12-month marketing roadmap that’ll help you go into November and December with a strategy.

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Joining us for this one is Kelsey Reidl, a professional marketing consultant, top-ranked entrepreneurship coach, and host of the Visionary Life podcast.

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Before launching her own business, Kelsey spent a decade managing marketing for health food brands and now shares her expertise with small businesses in lifestyle, retail, and wellness spaces — including major clients like Bumble, Google, and the Female Startup Club.

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In this replay, Kelsey breaks down why marketing is so much more than a checkbox on your to-do list — it’s a core part of building trust, attracting new buyers, and, yes, actually having fun selling what you love.

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She’ll walk you through how to create a tailored marketing plan that doesn’t feel cookie-cutter (spoiler: it shouldn’t), plus how to start strong in the busiest season of all: Q4.

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You’ll walk away with practical ideas to try right away for Black Friday and beyond — and maybe even a fresh sense of clarity about how to show up for your shop in the new year.

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Watch the replay below:

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