Want the secondhand scoop?
Oops! Something went wrong while submitting the form. Please try again.
Less overwhelm, more engagement: Build a social strategy you can actually stick to as a seller
If you're feeling like social media is running you — instead of the other way around — you're not alone.
In this workshop, digital marketing pro Rochelle Latinsky led a hands-on activity all about building a social strategy that’s realistic, repeatable and tailored to your shop.
Rochelle brings a unique mix of experience to the table.
She’s a seasoned social media strategist and senior marketer, having worked with brands like Coca-Cola and Porter Airlines, as well as a vintage buyer and the owner of My Clementine Vintage, a market-based shop.
So she gets the secondhand space and how to make social work for small retail brands.
Continued below
Continued from above
The session focused on how to create structure and systems for your social content — without losing the personality and spark that make your shop stand out.
Rochelle walked us through setting goals, defining content pillars, and building a content calendar that’s doable even if you’re a team of one.
Participants spent time drafting their own calendars with Rochelle’s guidance, working toward a more sustainable workflow they can stick to, rather than one that burns them out.
The takeaway? You don’t have to post daily to be effective. You just need a clear, consistent plan that supports your goals — and gives you back some time to actually run your business (and, you know, live your life).
