Ever wonder how some vintage sellers make their shops feel like a dreamy walk through a perfectly styled magazine spread? The secret might just be… collections.

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In this session, Britton Nicol of Greenbrier Vintage joined us to talk about how she creates, stages and promotes curated groupings of products — and how that approach has helped her connect with customers, boost sales and bring a cohesive brand vibe to life.

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Britton walked us through real examples of past collections she’s used and broke down what worked (and what didn’t).

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From bundles of kitchen kitsch to perfectly coordinated decor drops, her thoughtful planning and eye for detail has helped her shop stand out online and at markets.

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We also explored the nitty-gritty: how she organizes inventory around themes, schedules her drops, and promotes her collections across different platforms.

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She even touched on how she handles bundled sales and shipping logistics.

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The bottom line? Creating collections doesn’t have to mean a full-blown production.

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With a bit of planning and a clear concept, you can make your shop feel more curated — and give shoppers a reason to keep coming back for the next “drop.”

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Watch the replay

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