Tracking income and expenses might be the easy part — but when it comes to cash flow, future planning, and making sure there’s something left for you, many resale sellers hit a wall.

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In this workshop, financial coach April Stroink helped us tackle those challenges head-on with practical advice and a mindset shift around money.

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April has spent over two decades in financial services and knows what it’s like to turn things around — she helped her own family business climb out of debt before shifting into her current work as a money coach.

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Now she helps entrepreneurs feel empowered about their finances, using a clear and approachable method rooted in the “Profit First” philosophy.

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In the session, April guided us through how to become the CFO (chief financial officer!) of our own businesses.

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That means thinking beyond the day-to-day sales and learning to manage cash flow with intention — allocating money for expenses, taxes, and yes, even your own paycheck.

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Participants received a workbook to help implement what they learned right away, with strategies for separating business income into specific accounts, setting aside funds for future needs, and building in profitability from the start.

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Watch the replay

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