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It's not just about the product price — it's about your power as a seller, and the work you put into your curation
Whether you're offering services like styling, content creation or event support, or you’re fielding brand collab opportunities as a seller, knowing how to price yourself — and how to ask for what you’re worth — is key.
In this workshop, Sophie Warwick of The Thoughtful Co. joined us for a fireside chat and Q&A on negotiating rates and developing confident communication strategies around compensation.
Sophie and her co-founder Jillian Climie specialize in supporting women through 1:1 negotiation coaching and advising brands on equity and compensation.
She’s also worked directly with entrepreneurs and small business owners on rate-setting, making her a great fit for the vintage resale world where service-based work and partnerships are increasingly common.
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Sophie walked us through the foundations of negotiation: building the mindset to ask for what you deserve, identifying your non-negotiables, and articulating your value in a clear and confident way.
We talked about different models for pricing — hourly, project-based, retainers — and how to choose the right one depending on the work and the client.
She also shared practical tactics for contract negotiations, tips for confidently requesting higher rates or commissions, and what to do when (unfortunately) someone doesn’t pay.
And while this session focused on rates for services and partnerships, the confidence-boosting advice and strategic mindset are directly transferable to product pricing and shop sales, too.
If you’ve ever second-guessed your pricing, undercharged for your time, or avoided uncomfortable money conversations — this one’s for you.
