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Peek behind the shop windows at what it really takes to open a vintage storefront, with advice from three sellers who have done it
For many vintage sellers, the idea of opening a brick-and-mortar shop sits on the someday-maybe shelf. It's tempting, but also a little intimidating.
In this panel conversation, we dusted off the mystery and talked shop with three Vintage Sellers Community members who’ve made that leap and are thriving in their storefronts.
Panelists included Holly Ostler of Elizabeth O. Vintage, Jocelyn Orr of Vintage Spaces Market, and Rosalyn Lazaruk of Tipsy Palm.
Each shared candid stories about the paths that led them to retail, from vintage markets and online selling to their first keys-in-hand moment. And they dug into what life is really like once the “open” sign goes up.
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The discussion touched on everything from startup costs and lease negotiations to the mental and emotional shift of running a public-facing business.
The panelists also dove into different shop models, including traditional commercial spaces and live-work hybrids, each with its own set of perks and growing pains.
Inventory planning was a major theme: how to balance curating and restocking with the day-to-day reality of being open to the public.
Whether you’re dreaming of your own shop someday or just curious about what goes on behind the scenes, this conversation offered honest reflections and encouragement to explore what’s possible in brick-and-mortar retail.
