What happens when you’re doing everything, but none of it’s moving the needle?

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For Lesley Metcalfe of Fox & Phoenix Vintage, the answer was clear: it was time to cut the clutter and rebuild the business around what really delivered.

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In this refreshingly candid session, Lesley walked us through the behind-the-scenes recalibration she’s made for her shop. Gone are the two antique mall booths and the Poshmark experiment. In their place, an Etsy shop and more time with her kids, partner and pets.

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A long-time Instagram seller and former blogger, Lesley brings both heart and strategy to her business. She shared what it was like to let go of old revenue streams, the surprising freedom that came with narrowing her focus and why chasing “more” isn’t always the smartest move.

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This session struck a chord for anyone teetering on the edge of burnout or wondering how to make the business fit their life, not the other way around. If you’ve been craving a reset button, Lesley’s story might be the nudge you need.

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Watch the replay

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