How do you currently run ads for your vintage shop? Or are you just getting started?

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Whether you’ve dabbled in boosted posts or haven’t touched Meta Ads Manager at all, this session is a deep dive into how to make Meta Ads work harder for your marketing dollars.

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In this workshop, Sarah Peel, founder of Niche Up Digital, shares practical advice for running ads that convert.

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She covers the full journey from setting up original campaigns in Ads Manager to targeting the right audiences and interpreting results across Meta and Google Analytics.

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Continue below

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Continued from above

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Sarah covers why boosting a post is not the same as running an ad — and what to do instead, and how your organic social content connects to paid ad performance. She also shared tips for creating effective vintage-based audiences, and how to convert views into leads.

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Sarah brings decades of marketing, facilitation, and entrepreneurial experience to her work with businesses in the sustainability, health, and artisan space. This is a must-watch for anyone wanting to level up their shop’s paid social strategy.

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Watch the replay

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