If you’ve noticed a dip in engagement on social media, consider sending a newsletter so you can talk vintage directly with potential customers. We share advice on building a newsletter list inside the Vintage Sellers Community
Email newsletters are a great way to stay in touch with your customers.
But with so much email going out these days — and with some email providers automatically sorting those emails into promotions or spam folders — it can be hard to stand out.
If you’re a reseller who is thinking about creating a newsletter, building your list, or revamping your existing one, here are 12 things to think about:
Newsletters give customers more reasons to shop with you. They get to know you and your brand better. They’re a key part of the sales funnel for a lot of brands — but are they right for your shop brand?
Some things to think about: Will you be able to integrate sending quarterly, monthly, or weekly emails into your workflow? Do you have things of value you can share with potential customers that could turn them into customers?
Always keep your potential customer in mind when developing a newsletter plan. Identify who you will be designing the newsletter for, and what you want to help them with, so that you can craft a newsletter they will want to open. Make note of the newsletters you tend to open. Why do you like them?
Consider what you want to collect emails for and how you might use them going forward.
A simple box for a user to enter their email address usually has the highest success rate for conversion, because the user is required to give up limited information. It’s quick and easy.