a.circle-widget-trigger svg { display: none; } a.circle-widget-trigger { background-image: url( https://cdn.prod.website-files.com/63e253c5214088e885dc9539/6470e96a73d05fa30985020c_people-group-solid.svg; });
Build your email list: Secondhand shoppers want to hear from you! Photo: Koolshooters/Pexels
Build your email list: Secondhand shoppers want to hear from you! Photo: Koolshooters/Pexels
This is some text inside of a div block.Text Link

E-newsletter tips for resellers


If you’ve noticed a dip in engagement on social media, consider sending a newsletter so you can talk vintage directly with potential customers. We share advice on building a newsletter list inside the Vintage Sellers Community

Email newsletters are a great way to stay in touch with your customers.

But with so much email going out these days — and with some email providers automatically sorting those emails into promotions or spam folders — it can be hard to stand out.

If you’re a reseller who is thinking about creating a newsletter, building your list, or revamping your existing one, here are 12 things to think about:

1. Determine the purpose of your emails

Newsletters give customers more reasons to shop with you. They get to know you and your brand better. They’re a key part of the sales funnel for a lot of brands — but are they right for your shop brand?

Some things to think about: Will you be able to integrate sending quarterly, monthly, or weekly emails into your workflow? Do you have things of value you can share with potential customers that could turn them into customers?

Always keep your potential customer in mind when developing a newsletter plan. Identify who you will be designing the newsletter for, and what you want to help them with, so that you can craft a newsletter they will want to open. Make note of the newsletters you tend to open. Why do you like them?

2. Collect the right information

Consider what you want to collect emails for and how you might use them going forward.

A simple box for a user to enter their email address usually has the highest success rate for conversion, because the user is required to give up limited information. It’s quick and easy.

This content is for members only.
Join the Vintage Sellers Community to view.

Become a member
Benefits include:
  • Full access to our members-only resources, templates and articles
  • Monthly webinars and workshops with guest experts, and member connection calls
  • Event recordings library
  • Private online discussion forum and peer support
  • Weekly Vintage Sellers Community members newsletter
  • Promotional opportunities
  • Support independent publishing in your industry
  • And more!
Find more information on becoming a member here.
Already a member? Login
A fresh take on all things old.
Get our free newsletters

Learn a little.
(Or a lot.)

See all articles
See all articles