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Photo: Andrea Román/Pexels
Photo: Andrea Román/Pexels
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Find new customers part 1: Identifying your shop's target audience

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While there's no quick fix to find more customers, there are many ways to expand your reselling pool. Find out how in our seven-part series inside the Vintage Sellers Community

As vintage sellers and small business owners, you want to, at the very least, turn over your inventory. You also may want to expand your business by increasing your sales.

As you know, finding new customers usually goes hand in hand with increasing sales.

But how do you actually locate those customers? Or, if you’re struggling to make even a few sales, how do you find a pool of customers in the first place?

There are several steps to building or expanding your customer base, and we are addressing them in a series of upcoming posts.

Identify and understand your target audience

Before you start posting more products in an effort to boost sales, before you brand your vintage shop, or before you put together a marketing plan, you need to know who you are talking to.

Who is your customer? Who is your target audience?

Ideally, you’ll know who you’re talking to when you are executing anything for your business, including your listing descriptions and your social media captions.

Perhaps you have a pretty good idea of who your customers are already. But if you haven’t spent time lately digging into who they actually are, it’s worth a revisit. Customers change over time.

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