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Find new customers part 7: 21 ways to uncover more for your resale shop


Engage your existing customers and attract new ones to discover your vintage world with our tried-and-true list

You've made it to the last installment in our seven-part series on finding new customers. You now know your existing and potential customers better, what the overall market looks like and where your shop fits in.

Why did we do all that background work?

So that you can hold your ideal customer in mind as you try any (or all!) of the following 21 ideas to find new clientele.

Here’s a non-exhaustive list of ways you can find more customers:

Freshen up your existing channels.

You now have a deep understanding of your ideal customer, so try doing an audit of every place your shop appears to ensure you are talking to your target audience:

If you’re in an online marketplace, could your About info/shop history, FAQ or shipping policies use an update?

If you’re on social media, read through your bio info, your shop policies, your about section. Use pinned posts to ensure customers can find information more easily.

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