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Tracking sales and social media analytics can be crucial to consistent growth. Photo: MART Production
Tracking sales and social media analytics can be crucial to consistent growth. Photo: MART Production
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How to use analytics to grow your resale shop


Only when you know where you stand can you see where you are going. Inside the Vintage Sellers Community, we show you how to use analytics and data to position your vintage shop for growth, and provide you with a template to track

“If it matters, measure it.”

“What gets measured can be managed.”

These two quotes are frequently used by economists and manufacturers, but they apply to every business, including your vintage or pre-loved shop.

If you just want to sell vintage and have no desire to improve or scale your sales or social media presence, you probably don’t need to measure analytics.

But if you do want to grow your shop, this article is for you. Analytics and insights are fantastic tools to guide your decision-making and your growth — they shine a light on the state of your business.

Why tracking is important

Almost every web-based platform or app you use (Instagram, Etsy, Shopify, eBay, TikTok, Facebook, etc.) these days will provide you with analytics (also called insights), usually in the form of a dashboard or reports.

In fact, there’s so much information available now that it can be overwhelming to figure out what is most relevant to your shop.

So let’s take a look at a few of the goals from our member survey in 2022:

  • Increase audience/customer reach
  • Get more followers
  • Get more people visiting my shop website
  • Grow an email list
  • Increase sales

In order to achieve any of the above goals, you’ll need to know where you started. In the social media survey we ran around the same time, 65% of respondents said they either don’t track social media insights at all, or they check sometimes/occasionally.

Social media insights are what tell you which posts of yours are working, and which ones aren’t. Website insights tell you which blog posts or products in your e-commerce shop are of interest to shoppers and which ones aren’t.

This content is for members only.
Join the Vintage Sellers Community to view.

Become a member
Benefits include:
  • Full access to our members-only resources, templates and articles
  • Monthly webinars and workshops with guest experts, and member connection calls
  • Event recordings library
  • Private online discussion forum and peer support
  • Weekly Vintage Sellers Community members newsletter
  • Promotional opportunities
  • Support independent publishing in your industry
  • And more!
Find more information on becoming a member here.
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