Coming up with ideas for social media can be challenging! As a vendor, building a strong social media presence goes beyond just listing products and services for sale.

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You can create a varied social media mix with content that "editorializes" your products and services and shows them off in new ways, and post some content that educates and inspires your customers, too.

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To help with this, we've built a social media content planning calendar for our Champions and Patrons members to use. The 2025 calendar is the third edition.

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This calendar is not exhaustive of every single social media holiday — it's intended to be used as a supplement to your product and service listing days to help you fill out your social media plan every month.

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Not every date will work for your shop or service — it's up to you to figure out what resonates with you and your individual business.

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In this calendar, you'll find:

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• 195+ events, starting with New Year's Day — 15 new days have been added for 2025
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• Major holidays to be aware of and/or to use as selling/content opportunities
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• Other key dates (i.e. national awareness days/retail days/"social media holidays") that can be used as selling/content opportunities
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• Brief descriptions for some events for context
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• Several reseller-specific content ideas for each date that you can use (or use as a jumping-off point to create your own)
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• Related major hashtags associated with that event

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Download the calendar here.

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