Shoppers love the sustainability aspect of vintage. Here are some facts on sustainability for you to use in your shop content
Sustainability is an important driver of the vintage resale industry. It’s also a hot topic sellers can share resources about on social media.
If you’re sourcing stats on sustainability, we’ve put together a list to get you started below, which we’ll continue to add to going forward. Each source has been vetted (see some tips on fact-checking statistics below!). Have a good one to share? Let us know in the comments, or email us!
The amount of time that the equivalent of one garbage truck filled with clothes is incinerated or dumped in a landfill. World Economic Forum
Tons of microfibres that end up in the ocean annually from washing clothes. Many of those fibres are polyester, a plastic compound found in 60 per cent of clothing. World Economic Forum
Share of plastic pollution in the ocean caused by all microplastics (including polyester). World Economic Forum
Two to three more carbon emissions are produced from manufacturing polyester versus cotton. World Economic Forum
Opportunity that could be realized by the fashion industry moving to a circular system that includes repurposing, recycling and resale. Ellen MacArthur Foundation
Share of global pollution from industrial wastewater that originates in the fashion industry. UN Alliance for Sustainable Fashion
Gallons of water required to manufacture one cotton shirt — enough for a person to drink eight cups per day for 3.5 years. World Economic Forum
Amount of value lost every year from underusing clothing and not recycling. UN Alliance for Sustainable Fashion
Number of metric tonnes of greenhouse gas emissions produced by the fashion industry in 2018 — about four per cent of the global total. McKinsey & Company
The estimated number of times some garments are worn before being discarded in the U.S. Ellen MacArthur Foundation
Gallons of water used to manufacture one pair of jeans — enough for one person to drink eight cups per day for 10 years. World Economic Forum
So how to separate fact from fiction — or at least from questionable fact?
Here are some things to remember when you’re considering sources to use for your vintage selling business:
Have a sustainability stat to share? Let us know in the comments!