Brainstorming business pivots with vintage decor shop Lemon’s Loot
Our first Shop Sounding Board Session brought the community together for an honest, collaborative brainstorm — this time focused on Ash and the future of Lemon’s Loot.
With Etsy sales in flux due to trade war ripple effects and a major shift in personal scheduling on the horizon, Ash opened up about the need to diversify revenue.
The session unpacked where Lemon’s Loot has been, what’s worked (and what hasn’t) and how to find new income streams that don’t clash with the brand’s identity or values.
Participants dug into the details of Ash’s past experiments with other platforms and offerings, and explored how this round feels different — more intentional, more strategic, and more rooted in long-term sustainability.
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The group offered ideas for new projects that might align more naturally with Lemon’s Loot’s niche and voice, along with practical thoughts on how to pilot new concepts before committing fully.
From service-based offerings to creative collabs, digital downloads to local pop-ups, the conversation spanned a wide range of possibilities. Even more valuable? Watching how a transparent business owner approaches change with both realism and creativity.
If you’ve been thinking about pivoting, expanding, or reimagining your own shop’s income streams, this is one replay that will spark plenty of ideas.