Pricing often feels like the most stressful part of running a resale business. It brings up the constant debate of aiming high for the perfect buyer versus pricing low for a quick sale, and all the while you're scouring comps asking yourself, "Is this piece actually worth this in the market?"

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Our pricing deep dive tackled these questions head-on. We discussed the psychology behind the price tag, unpacking everything from "fair pricing" and value perception to the very real struggle of imposter syndrome that can undercut your bottom line.

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If you’ve been trying to calculate healthy profit margins or figure out how to adjust prices across different platforms (Etsy vs. Depop vs. IRL markets), this replay offers plenty of peer-to-peer wisdom.

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The group shared strategies for handling real-time price negotiations without panicking and discussed how to stay grounded in the value of your work.

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Watch the recording to see how fellow sellers find their pricing sweet spots, and gain the confidence to charge what your inventory is worth.

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Have pricing questions or something to add? Drop in the comments below!

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