Running an e-commerce shop takes a lot more than beautiful product photos and a well-organized layout. If you’ve ever wondered how to actually grow your shop's traffic, revenue, or profit, this session is for you.

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We were thrilled to welcome Kristi Soomer, founder and CEO of Encircled, a Certified B Corp and successful slow fashion brand.

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Kristi joined the Vintage Sellers Community to break down key strategies for improving metrics in a resale web shop and how to use those metrics to drive real growth.

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In this numbers-meets-strategy session, Kristi walked us through the e-commerce growth formula and explained why KPIs (key performance indicators) are crucial for tracking success and setting goals.

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She outlined the top metrics vintage sellers should be paying attention to — like traffic, average order value, and conversion rate — and offered actionable ideas to improve each one.

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We also explored how to balance managing your metrics with all the other responsibilities of shopkeeping, and how to prioritize what really moves the needle.

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From setting realistic goals to using tools that make tracking easier, Kristi’s insights made it clear that growing an online vintage shop isn’t about guessing, it’s about getting strategic.

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Whether you’re just thinking about launching your own site, rebuilding after a past attempt, or looking to level up your existing shop, this workshop gave attendees practical ideas to turn effort into measurable outcomes.

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Watch the replay below:

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