Running an e-commerce shop takes a lot more than beautiful product photos and a well-organized layout. If you’ve ever wondered how to actually grow your shop's traffic, revenue, or profit, this session is for you.

‍

We were thrilled to welcome Kristi Soomer, founder and CEO of Encircled, a Certified B Corp and successful slow fashion brand.

‍

Kristi joined the Vintage Sellers Community to break down key strategies for improving metrics in a resale web shop and how to use those metrics to drive real growth.

‍

In this numbers-meets-strategy session, Kristi walked us through the e-commerce growth formula and explained why KPIs (key performance indicators) are crucial for tracking success and setting goals.

‍

Continued below

‍

‍

‍

‍

Continued from above

‍

She outlined the top metrics vintage sellers should be paying attention to — like traffic, average order value, and conversion rate — and offered actionable ideas to improve each one.

‍

We also explored how to balance managing your metrics with all the other responsibilities of shopkeeping, and how to prioritize what really moves the needle.

‍

From setting realistic goals to using tools that make tracking easier, Kristi’s insights made it clear that growing an online vintage shop isn’t about guessing, it’s about getting strategic.

‍

Whether you’re just thinking about launching your own site, rebuilding after a past attempt, or looking to level up your existing shop, this workshop gave attendees practical ideas to turn effort into measurable outcomes.

‍

Watch the replay

‍