Now that we’ve established what a target audience is, let’s look at the individual people that make up the target audience: your customer or potential customer.
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You may hear customer personas referred to as customer profiles, ideal customers, buyer personas, customer avatars, etc.

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There are a lot of names for them, but they all mean the same thing: a fictional person based on true characteristics exhibited by your customers.

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While every person has their own individual set of characteristics that can’t be captured by a customer persona, the persona acts as a model to work from. It is not meant to be an overgeneralization or a stereotype, but a starting point based on investigation and research.

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Here are some things to research that will help to create a customer persona for your vintage resale shop:

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