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Photo: Muhammad-taha Ibrahim/Pexels
Photo: Muhammad-taha Ibrahim/Pexels
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Find new customers parts 2 and 3: The vintage buyer persona


We give you the tools you need to build a customer persona for your resale shop in our seven-part series on how to find new customers inside the Vintage Sellers Community

Now that we’ve established what a target audience is, let’s look at the individual people that make up the target audience: your customer or potential customer.

You may hear customer personas referred to as customer profiles, ideal customers, buyer personas, customer avatars, etc.

There are a lot of names for them, but they all mean the same thing: a fictional person based on true characteristics exhibited by your customers.

While every person has their own individual set of characteristics that can’t be captured by a customer persona, the persona acts as a model to work from. It is not meant to be an overgeneralization or a stereotype, but a starting point based on investigation and research.

Here are some things to research that will help to create a customer persona for your vintage resale shop:

  • Demographics
  • Age, location, gender, income/socioeconomic status
  • Psychographics
  • Personality, values, interests, lifestyle
  • What do they care about?
  • What do they do for fun?
  • Are they introverted, extroverted, a bit of both?
  • What styles do they like?
  • Do they live in cities or rural areas?
  • Do they care about social justice or the environment or other causes?
  • What motivates them?
  • More....

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