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Brand voice guides your communications to customers. Photo: Duren Williams/Pexels
Brand voice guides your communications to customers. Photo: Duren Williams/Pexels
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How to find your resale shop’s brand voice


Explore your brand values, mission and unique selling proposition using the specific-to-resale examples in the Vintage Sellers Community — plus, five exercises to help you build brand voice

We’ve discussed what brand voice is, and why it’s useful to your shop in part 1 of our brand voice series.

No matter where you sell, having a strong brand voice is what makes you stand out.

It’s important in a crowded online marketplace. You want to be noticed by users.

It’s important if you have a storefront. You want to bring people inside.

It’s important even if you only sell at markets, because in a market environment where there’s 40 vendors selling similar products, you want to stand out.

So, how do you uncover the brand voice for your shop?

First we figure out our values, mission and unique selling proposition, then we add personality and tone.

We use all of this to communicate to customers (our “voice”).

Here, we’re going to cover the first element of brand voice: brand values.

If you’ve already done our branding challenge exercise from March 2023, you have this information to work from and modify.

If you haven’t, try it out using some of the prompts below.

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