Live selling has a format problem, at least at first. You're on camera talking, and there's a decent chance that for the first few minutes, nobody's watching. The comments are empty. The energy you're trying to project has nowhere to go.

‍

Most sellers who've done it will tell you that part gets easier, and so does the act of being on camera in the first place.

‍

In this member deep dive, we covered the full arc of what a live sale involves, from the tech setup and item staging decisions made before you go live to the in-the-moment things you can to to build urgency, manage the comments section and keep energy up when the room is slow to fill.

‍

Continued below

‍

‍

Continued from above

‍

Sellers who've done it shared what their first experience was like and how their process has changed since. We talked through scripting versus winging it, how to sequence inventory items for momentum and what to do when a tech glitch threatens to derail the thing.

‍

We also looked at what comes before and after a live sale, including how to promote one to give it the best chance of an audience, and how to think about format variations (auctions, sip and shops, collabs) once the basics are down.

‍

Watch the replay below:

‍

‍

Have you been trying out live selling? Let us know in the comments below.

‍